Blogs

Read more about the most important issues surrounding mining and digital monetization

The Golden Age Of Big Ad Agencies Is Over

Posted by admin on February 16, 2019

    For a  business to grow and remain relevant, it has to have a good marketing game plan, from digital media to more traditional forms of marketing such as public relations, print and even radio, – such plans usually involve using a third party agency. Be it either a boutique agency specialized in a few areas or an integrated agency such as one of the Big Four ( Publcis, WPP, Omnicom, Interpublic ) either working or as a business…

Google’s Chrome Updates May Break Adblockers

Posted by admin on February 7, 2019

  For a few months already now, Google has announced some updates to its Chrome browser, mostly aimed at improving extension performance and utility. The update in question is the so called Manifest V3, which, in the words of Google “will entail additional platform changes that aim to create stronger security, privacy, and performance guarantees”.   However, developers are just now noticing the threat this could pose to extensions such as Adblocker, Ghostery or NoScript, which are all aimed at…

What Is Merged Mining?

Posted by admin on January 24, 2019

    Cryptocurrency mining is a broad subject, with many different facets. There are a number of different ways in which mining can be done, ranging from traditional dedicated hardware mining, like the ASICs, GPU mining, cloud mining or web browser mining, to name some.   However, a very interesting and less known concept is the one of merged mining. This process entails the mining of two coins that are based on the same algorithm, simultaneously. Basically, merged mining allows…

Affiliate Marketing

Posted by admin on January 17, 2019

    In today’s digital world, which is full of millions of apps and websites, companies are constantly trying to gain new customers while keeping their customer acquisition cost(s) in check – A tough ask, especially if your business is bootstrapped or tech based. While there are many ways to drive new users such as word of mouth marketing, going viral, ads and so forth, affiliate marketing is a tried and tested method used by many businesses.   Not to…

Youtube Monetization

Posted by admin on January 10, 2019

    Over the last few years it has been touted that video will continue to rise as a form of media, above all others. Looking at some statistics on 2018, it becomes clear that video has even perhaps surpassed the industry’s expectations:   Over one third of all internet users use YouTube. 45% of people watch an hour or more of Facebook and YouTube videos each week. One-third of online activity is spent watching videos. More than 500 million…

Mobile App Monetization

Posted by admin on January 3, 2019

  If you’ve been reading our blogs, you would know that we are not fans of digital advertising and believe it needs to change, we covered topics from data breaches to the current methods of monetization available to publishers today, including paid media on websites and why they need to change. However today we will open Pandora’s box and talk about what wrong with the world of mobile advertising and how it’s only been getting worse. From gimmicky low res…

Short Overview of Crypto Mining Malware

Posted by admin on December 27, 2018

    What is Crypto Mining Malware?   Also commonly known as “cryptojacking”, this practice involves the use of software to take over the computing resources of targeted individuals or groups, without their knowledge, with the sole purpose of mining cryptocurrencies for the attackers. Desktop as well as mobile devices can be targeted and it has been stated in a report by Kaspersky Labs that such a program can bring upwards of 30.000 USD monthly for these cyber criminals.  …

That Secret Recipe Is No Longer Secret

Posted by admin on December 20, 2018

      Background:   Bitcoin has been around for almost a decade, with its origins being dated back to 2009 with its infamous, yet mysterious creator Satoshi Nakamoto being credited with the invention of the decade. In its infancy, the mysterious technology was mostly used by enthusiasts and technophiles alike as a sudo experiment for an alternate monetary system, cue the infamous “Bitcoin Pizza Day”. It was not till much later that Bitcoin started to see adoption, albeit for…

The Impact Of An Economic Recession On Ad Budgets And Publishers

Posted by admin on December 13, 2018

      The 2008-2009 economic recession has impacted the entire world, as whole markets succumbed to alarming drops. Today’s economy, although recovered, seems to be heading in the same direction, as the same mistakes are repeated by those in charge of the world’s biggest economies and financial institutes. The advertising industry did not elude the effects of recessions over the years. One of the first departments that sees budget cuts in most companies during a recession is the marketing…

Discriminatory Payouts – Why The Audience Matters

Posted by admin on December 6, 2018

  Advertisements have become a constant occurrence, with a belief that by the time the average human turns 65 years old, they would have seen at least 2 million TV commercials alone. Online advertisements are not any less intrusive to the average consumer, as more likely than not you are subconsciously being fed an advertisement without realizing it as in the year 2017 alone, the digital advertising spending worldwide was a 229 billion dollar industry – with projections that estimate…