Blogs

Read more about the most important issues surrounding mining and digital monetization

Gath3r’s New Financial Advisor

Posted by admin on April 22, 2019

  It is with great pleasure that we can now announce the addition of our new Financial Advisor, Mr. Patrick Devereaux. Patrick’s background in finance and accounting goes back more than a decade with diverse experience in a variety of industries. He has worked for CPA firms as a staff accountant, ran his own consulting firm, and most recently has been CFO of multiple start-ups and an Advisor to companies raising funds to support the adaptation of blockchain technology. Patrick’s…

Mozilla Fights Back Against Crypto-jacking

Posted by admin on April 11, 2019

    Mozilla, the popular web browser, has just announced that all future versions of their product will contain software designed to combat crypto-jacking applications and extensions. Crypto-jacking usually involves infecting a user’s computer with a bit of software that will use that device’s processing power to mine cryptocurrencies for the attackers. This form of fraud has been increasing in popularity and people have become more and more aware of it. As such, the steps that Mozilla is taking to…

New Year, New Updates

Posted by admin on April 4, 2019

    It’s been a while since we have spoken about what’s being going at Gath3r, so this blog is meant to serve as a teaser for great things to come.   Some background: Our original ICO was planned for the last quarter of last year, however due to the bear market and decline in crypto currency prices and general negative sentiment surrounding initial coin offerings and crypto currency in general, we decided to take a call and postpone our…

Big Data And Crypto Markets

Posted by admin on March 7, 2019

    When it comes to predicting the future of financial markets, there are many players and strategies that have been used for years. Whether it be commodities, derivatives or equities, individuals and organisations have made considerable efforts in predicting the moves of these markets and make a lot of profit through it.   When it comes to cryptocurrencies, some of the same principles apply. With the market expanding and beginning to mature, big data is now being used to…

The Golden Age Of Big Ad Agencies Is Over

Posted by admin on February 16, 2019

    For a  business to grow and remain relevant, it has to have a good marketing game plan, from digital media to more traditional forms of marketing such as public relations, print and even radio, – such plans usually involve using a third party agency. Be it either a boutique agency specialized in a few areas or an integrated agency such as one of the Big Four ( Publcis, WPP, Omnicom, Interpublic ) either working or as a business…

Google’s Chrome Updates May Break Adblockers

Posted by admin on February 7, 2019

  For a few months already now, Google has announced some updates to its Chrome browser, mostly aimed at improving extension performance and utility. The update in question is the so called Manifest V3, which, in the words of Google “will entail additional platform changes that aim to create stronger security, privacy, and performance guarantees”.   However, developers are just now noticing the threat this could pose to extensions such as Adblocker, Ghostery or NoScript, which are all aimed at…

What Is Merged Mining?

Posted by admin on January 24, 2019

    Cryptocurrency mining is a broad subject, with many different facets. There are a number of different ways in which mining can be done, ranging from traditional dedicated hardware mining, like the ASICs, GPU mining, cloud mining or web browser mining, to name some.   However, a very interesting and less known concept is the one of merged mining. This process entails the mining of two coins that are based on the same algorithm, simultaneously. Basically, merged mining allows…

Affiliate Marketing

Posted by admin on January 17, 2019

    In today’s digital world, which is full of millions of apps and websites, companies are constantly trying to gain new customers while keeping their customer acquisition cost(s) in check – A tough ask, especially if your business is bootstrapped or tech based. While there are many ways to drive new users such as word of mouth marketing, going viral, ads and so forth, affiliate marketing is a tried and tested method used by many businesses.   Not to…

Youtube Monetization

Posted by admin on January 10, 2019

    Over the last few years it has been touted that video will continue to rise as a form of media, above all others. Looking at some statistics on 2018, it becomes clear that video has even perhaps surpassed the industry’s expectations:   Over one third of all internet users use YouTube. 45% of people watch an hour or more of Facebook and YouTube videos each week. One-third of online activity is spent watching videos. More than 500 million…

Mobile App Monetization

Posted by admin on January 3, 2019

  If you’ve been reading our blogs, you would know that we are not fans of digital advertising and believe it needs to change, we covered topics from data breaches to the current methods of monetization available to publishers today, including paid media on websites and why they need to change. However today we will open Pandora’s box and talk about what wrong with the world of mobile advertising and how it’s only been getting worse. From gimmicky low res…